Stop Thinking, Start Linking: The Top 5 Tips for Making Strong Business Connections
So you've thought about attending that Chamber of Commerce event, but you don't feel like you will know anyone there. Maybe you've glanced around LinkedIn, but you feel creepy Linking In with the movers-and-shakers in your industry. Or maybe you are starting a business and "don't have time to make connections". We say stop thinking and start linking! Making business connections is one of the most important parts of entrepreneurship. Read our top 5 tips for making strong business connections and start linking in with others:
- Start early!
Some entrepreneurs get so wrapped up their business and generating revenue that they forget how important it is to make daily connections. It is essential to start building up a rolodex of connections as soon as a business or product gets started. It is crucial to keep in mind that sometimes, creating connections is more important than making a buck—after all, those connections could help a business become even more profitable in the future.
- Make notes on the back of the business cards you receive
Ever look back on some of the business cards that you've received and draw a blank on a few of the names and organizations? We have the perfect tip to help fix that problem: take notes on the back of the business cards. If you meet an investor named Bob who enjoys fishing on the weekends, has invested in your city's up-and-coming online business and was wearing a bright red tie, write this down on the back of his card after you have met with him. These small social cues can help you put the puzzle pieces back together when you're drawing a blank. Take it a step further and write down the event or place where you met the particular contact—this will help position your brain to the time and place that you made a connection.
- Facilitate face-to-face encounters
One of the best ways to make strong connections is by attending events within your industry and meeting important people face-to-face. It's one thing to connect with someone on LinkedIn, it's another to shake hands, make eye contact and see someone's face when networking. Attend as many industry-related events as you can (especially when you are first starting out). The fact that you are actually participating in community events will also position you as a driven and collaborative business owner.
- Follow-up!
So you've done a great job networking...but now what? You must follow-up with your connections in order to ensure a positive relationship. Shoot your new contacts a quick email, connect with them on LinkedIn or invite them to an upcoming event that you're either hosting or have heard about. Be sure to thank the connection for their time and try to find a synergy between you and the particular contact.
- Use social media (like LinkedIn!) to create even stronger connections
If you don't have time to attend all of the important business events in your area, utilizing social media to make connections is your next best bet. Find the movers-and-shakers in your industry by working through various LinkedIn tools. After Linking-In with a person, be sure to follow up and see if the two of you could meet face-to-face to find out how to collaborate in the future. Twitter is another great tool to use when developing connections—sometimes, a 140-character Direct Message can speak volumes!
