5 Ways to Drive More Traffic to Your Website

Written by Blake on . Posted in Start a Business

So, your business has an awesome website.  You have rich content, a sleek look, and cool graphics.  But no matter how great your website may look, the traffic just isn’t coming in.  The good news is the traffic will come eventually, if you use the right tools.  The bad news is, driving in traffic is an organic process that takes time and it never really ends.  So how can you drive traffic in faster and more efficiently?  Read these 5 tips and your website will sure to have more exposure, which of course, generates more sales!


1. Tweet the Biz

Twitter has quickly become an indispensible part of many companies’ business plans.  Twitter allows for followers to see what your business is doing, what it’s interested in, and what’s going on in the industry.  The quality and consistency of your business’s tweets are crucial to driving more traffic to your website.  Here are some tweet-worthy tips that will help you gain more Twitter followers and drive more traffic to your website:

  • Tweet consistently (a couple of times a day)
  • Produce quality tweets—try to find something new, funny or interesting to say
  • Utilize the search.twitter.com function
  • Incorporate shortened links within your tweets
  • Follow people and other businesses!  Eventually they will follow you, too
  • Add a Twitter button to your website

 

2. Give Facebook Some Face Time

You may think that Facebook is just that social media site that college students use, but think again!  With over 500 million users, Facebook has become one of the best ways to advertise a business.  If your business does not have a Facebook page, it is time to make the leap.  Below are some tips on to how to effectively set up your Facebook page in order to drive more traffic to your site:

  • Provide details about your business including its address, website, phone number
  • Utilize the “Like” and “Feed” tools
  • Add a “Like” button on your website
  • Create virtual conversations that involves many people
  • Advertise any pictures or events that your business has on the Facebook page
  • Don’t use jargon

 

3. Keep Your Customers Updated—Blog!

It doesn’t matter if you’re selling floating water trampolines or Botox injections, a blog will drive traffic to any site.  Blogs are an easy tool that can keep your customers updated with the latest company news and establishes an existing brand with an understanding of how it generates revenue.  Additionally, blogs are newsworthy, so they usually pop up within the first three pages of Google.  To effectively use a blog:

  • Research how to start your business’s blog
  • Use Search Engine Optimization strategies
  • Incorporate pictures and/or video into your blogs for a more visually stimulating read
  • Use your blog to let your readers know what’s going on in the community as well as in your business
  • Allow people to leave comments below the blog and use this feedback to improve your business

 

4. Become Google’s Best Friend—SEO

Getting on the first three pages of a Google search starts with one thing: Search Engine Optimization (SEO).  Anything and everything that you do online, whether its social media, blogging, uploading photos, or naming products, contributes to your organic search ranking.  To improve your Google SEO:

  • Get your site’s link on other websites
  • Use the Google Adwords Keyword Tool to find which keywords are searched the most
  • Create meta tags and post keyword-rich content on your site

 

5. Link-building

Link-building is a marketing technique that has evolved to generate more clicks to your site.  Link-building is a term that refers to generating inbound links to your site from other sites on the Internet.  Therefore, link-building not only introduces another site’s followers to your site, but it also improves your SEO ranking.  How to link-build:

  • Comment on articles, blog posts and message boards and leave a link to your site
  • Include your link on other sites that you may write for, such as Examiner, Helium, or BrooWaha
  • Collaborate with other businesses within your area and encourage link-building between one another

These are just five easy tools that will help you to increase traffic to your website.  There are many other tools out there to help you see more traffic on your site—but start with these five big ones, and you’ll be sure to get more exposure and generate more revenue!