7 Ways to Build a Positive, Professional Business Image
Startups can be cool, edgy and downright techy. But at the same time, a new startup needs to ooze with professionalism—after all, startups want to land good business too. And the only way to do that is by being responsive, eager and of course, professional.
Is your startup practicing proper professionalism? Be sure to check off these 7 ways to build a positive, professional business image and your startup is sure to get the reputation it deserves!
- Nail down your logo and slogans from the get-go
A startup tends to look scatter-brained if its constantly changing its logo and slogans. Professional and consistent slogans and logos that are to-the-point can brand your business and build consumer awareness. Once you have fully decided on a logo design and effective slogan, you must consistently incorporate the two of them into every aspect of your business—from your website to your promo items, from your letterhead to your signage. The more your consumers see your brand, the more they will remember it! For more information about choosing your business’s logo and slogan check out the Top 5 Characteristics of a Great Logo.
- Create a kick-butt media kit and package
Incorporate important aspects of your new business into a media kit and print identity package. This includes business cards, letter stationary, receipts, envelopes, estimate forms, presentation folders, marketing brochures, catalogs, simple fliers and account statements. This package will also include your color scheme, logo, slogan and font style.
- Launch a professional website
Every business needs a website. In fact, your online presence is one of the most important aspects of your overall business and marketing strategy. Take the time to carefully plan what your site will look like, how you want its features to work and how it will help you achieve your marketing objectives.
- Write consistent emails
Email is one of the strongest forms of communication in the workplace today. But because of their consistency and popularity, many startups treat them in unprofessional ways. Be sure that you are addressing clients and customers in the professionally and that you’re taking the time to look over any typos or errors. Other quick and easy tips? Don’t send unsolicited emails, use your business name, avoid acronyms, keep it simple and brief, check your spam inbox, and don’t rely on email for every interaction—phones exist for a reason!
- Dress for success
Just because you’re a startup doesn’t mean you can roll into work in your pajamas. The better you dress, the more productive you’ll be! When you have an important meeting with a potential client or investor, always remember to dress to impress! For more tips, read What Not to Wear...in the Office.
- Try out business competitions
It doesn’t hurt to try! Expose your new startup even further by entering into business plan competitions. As Entrepreneur.com says, winning business, product and customer service awards is a fantastic way to earn credibility, attract new business and build a great business image and reputation. Check out local newspapers, community business groups, industry associations and event calendars to get in touch with local and national business competitions. You don’t know what can happen until you try!
- Choose a professional work environment
Finally, it is important to choose a work environment, office or workspace that gives your startup a professional vibe. Be sure to check out coworking spaces, business incubators and other office spaces to give your startup a positive, motivational and professional environment. Although working from the home is cost-effective, it may not be the best place to meet with clients or potential investors. At the very least, book your important meetings at a rentable meeting room (many coworking spaces have them!).